Cinearte’s Gorgeous Art Deco Covers

In my first post for the Luso World Cinema Blogathon, I celebrate the gorgeous Art Deco covers of Cinearte! Mário Behring and Adhemar Gonzaga founded the magazine in Rio de Janeiro on March 3, 1926. Gonzaga would later become a director, but first as a writer and publisher he championed Brazilian cinema. He modeled his publication after Photoplay. While Cinearte marketed American films and movie stars to Brazilians, it featured homegrown productions and their performers just as prominently in its pages. Cinearte’s slogan was “a country’s progress is gauged by the number of its cinema theatres”. The magazine ended up encouraging the national film industry and instigating the star system in Brazil. With covers like these, that’s not surprising.

Source

Dennison, Stephanie, and Lisa Shaw. Popular Cinema in Brazil, 1930-2001. Manchester Univ. Press, 2004.

This post is part of the Luso World Cinema Blogathon. To read other bloggers pieces for November 12, please click on the banner below!