My San Francisco Silent Film Festival preview was interrupted due to being felled by a bug, but I want to mention a surefire hit of the fest screening today–Colleen Moore in Why Be Good? (1929).

Bodil Rosing & Colleen Moore in Why Be Good?

Bodil Rosing & Colleen Moore in Why Be Good? (1929)

Thanks to Ron Hutchinson and The Vitaphone Project, Colleen Moore returns to the festival in Why Be Good (1929)! Her Wild Oat Screened in 2008. Colleen may be eclipsed in current collective memory by another helmet bobbed honey Louise Brooks, but Colleen was the bigger star in her era. The loss of so many of her films, her lack of comparative screenings, a less dangerous, more girl next door sensuality than the troubled Louise, and those Pabst films helped history get revised to reflect contemporary popularity. Why Be Good? along with another new preservation effort, Synthetic Sin, will help Colleen get the attention and the acclaim she deserves today. Both films focus on the ideas of her being a good girl and what makes any woman good. They play around with Colleen’s good girl flapper comedienne image. Why Be Good? lays out how confusing being a modern maiden is for the woman and society. How game does she have to be to be considered fun and one of the gang before fellas, parents, and society misconstrue her character? There are plenty of gags, dancing, fashions, and Colleen to keep this upbeat. The Mont Alto Motion Picture Orchestra accompany this film.

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